Conversations, tools and strategies to multiply your sales
We talk a lot about intentionally growing your business over here on the blog, with a heavy focus on finding and winning the clients that you love to work with.
In case you missed it, check out:
When all is said and done, finding and winning your dream clients is really about engaging proactively in outbound sales.
If hearing the words ‘proactive’ and ‘sales’ in the same sentence causes you to sweat a little, you are not alone. Many people will choose to focus purely on marketing for...
Want to stop riding the revenue roller coaster each month and start to see some consistency in your businesses’ bottom line?
Consistent results call for consistent actions.
This is by no means another blog post informing you that you need to be constantly hustlin’ in order to succeed. Quite the opposite.
I want to encourage you to work smarter, not harder. So, today I’m sharing my favorite tools for streamlining your processes and keeping your projects on track, making it easier to be consistent in the day-to-day management of your business.
But first, a disclaimer: Project management is not my strong suit.
I am a big-picture gal who loves strategy, planning, and engaging in sales conversations, so I am more...
When it comes to sales, if you are putting yourself out there - and you're committed to growing your business and being successful - at some point you are going to hear a No…
Or at least something other than a resounding Yes!
But before you go and take things personally, consider what it is that you are asking of your prospect. Anytime you ask someone to buy something from you for the first time, you are essentially asking them to make some type of change in their life. Often times, this change alone is enough to create uncertainty, and it is in no way a reflection of you or your sales process.
It's no secret that the Maybe’s can feel like rejection, and it’s easy to let the fear of rejection keep you from...
Do you ever feel like you are moving backward in business?
Or that even if you do manage to get ahead, progress is quickly stalled out by the distractions of life and the demands of your schedule?
You work hard in your business, so it can be frustrating to feel like you are starting from square one with each new client or project you take on.
So what’s missing? Momentum!
Think of it like exercising...
Fitness and movement is something I hold quite dear to my heart, but lately, I feel as though I’ve lost a lot of that momentum around my own physical health.
It used to be that working out didn’t require a lot of effort or willpower on my part. It was just something that I did automatically - a...
Have you ever found yourself worrying about what to say to a client?
What if they ask me about XYZ?
What if I forget to mention ABC feature?
What if they have objections?
(And how do I even start this email!?)
Sales rarely fall within our comfort zone. It takes leadership (read: it’s uncomfortable) to initiate conversations and connect with people we might not know. The fear of getting it wrong can stop us from being proactive about sales altogether.
If this has been your struggle, I want to introduce you to one simple, yet powerful sales tool to help you dramatically increase your confidence in this area:
The sales script.
I know what you’re thinking...sales scripts are the tired,...
Have you ever been in a conversation where all the other person talked about was themselves?
How invested would you say you were in that conversation?
Chances are, the more they talked, the more easy it became to tune them out.
Now consider the last sales conversation you had. Who was the focus on? Your potential client/customer? Or you and your offering?
In sales, it is easy to jump into monologue mode, listing off every last fact and feature of your product or service in an effort to convince your prospective buyer of their need. But these one-sided sales conversations aren’t winning you clients!
So what’s the easiest way truly engage with your potential client or customer? Ask questions about them!
Last week on the blog, we talked about finding your ideal client. If you did your homework, you now have a solid list of around 20 people that you believe to be the perfect fit for you and what you offer.
Now that you’ve done the work of hand-selecting who will go on your client roster, it’s time to hang out in your email inbox, and wait for them to drop you a note, right?
There’s just one problem...
Your ideal client is not thinking about you or your offering.
In a long list of things they have to concern themselves with that day, you are sure to come in last place (if you register at all).
So how can you begin to draw attention to your offering and bring it to the front of your ideal client’s...
When you first dreamed of starting your business, chances are you had a pretty clear picture in mind of how you wanted it to look.
You imagined your workspace, and the feeling people would get when they walked in the door and shook your hand.
You pictured the type of people you would serve with your business, and the pride you would feel as each customer left satisfied and ready to spread the word.
You envisioned what your bank account would look like as your books began to fill up and revenue increased.
But life has a funny way of changing even the best-laid business plains.
The struggles you come up against can quickly make you forget your ideals and start settling for whatever business comes your way.
I want to help you...
When it comes to your current sales strategy, which of the following do you think sounds most like you?
A) I am constantly in hustle-mode. I feel like my business is taking over my life, and I have little to show for it.
B) I don’t have endless hours to devote to sales or making fruitless cold calls, thank you very much.
C) Who needs sales? My business runs on referrals.
If you answered ‘A’, you are dangerously close to burning out.
If you answered ‘B’, you are certainly not alone! The fear of spending hours every day keeps many business owners from proactively engaging in this aspect of their business.
If you answered ‘C’, congratulations!
Referrals are something to...
So you’ve got this fabulous product or service that you just know is the solution to the problems your potential client or customer is currently facing.
You’ve been practicing your pitch, and putting in the research,
you know your offering inside and out.
After all, you can never be too prepared.
...or can you?
Don’t get me wrong! It’s important to be passionate about your product or service, and you definitely want to be well-versed in its benefits. But rattling off every single fact or feature can quickly lead your prospect to feel overwhelmed or worse yet, disinterested.
It just so happens that this is one of the most common issues that arise when working with my clients in their...