Conversations, tools and strategies to multiply your sales
I'm no expert in operating a business during a global pandemic, but I do know that allowing fear and uncertainty to keep you from making decisions in your business will leave you steps behind the competition when business returns to some version of normal.
As a business owner lot of things are going to be out of your control in the coming weeks and months, but what are the things you do have control over and need to start intentionally acting on today?
Tune into today's video to learn to use this time and the decisions you make to continue to grow your business and to identify and act on the opportunities you might otherwise be missing.
Looking for more tips and resources for selling during this uncertain time?...
People have so much on their minds, and it can feel a bit insensitive to be selling when there are “bigger things” going on in the world.
It’s up to you whether or not you decide to proactively engage in sales during this time, but if you’ve chosen not to sell, it may be worth asking yourself why you’ve come to this decision - and who that decision ultimately benefits. You don’t want your assumptions to be the reason you stopped serving.
If you do plan to continue selling, what will that look like? Will your offers and services remain the same? Do you need to revisit your payment structures or the way you follow up on the sales conversations you initiated before all this went down?
Starting a business is not for the faint of heart, and thanks to the current global pandemic situation, things just got a whole lot messier.
You may be tempted to retreat - taking time to rest and process is important after all, and certainly a priority when dealing with the heaviness of today.
But disappearing into hiding only adds to the fear...so how can you keep showing up in scary times?
Tune into this week's video to find out!
Resources mentioned in the video:
Humans crave certainty, and in this uncertain time, there are a lot of business owners that are rightfully feeling very fearful for their livelihoods.
If that’s you, I want you to hear this:
It’s ok to be scared. So go ahead and give yourself a little extra grace and space to process what you are feeling.
Once you have acknowledged this, it’s important to ask yourself the question, “What am I going to do about it? Am I going to stay in this place of fear? Or am I going to be proactive about how I move forward?”
An emotional response to this situation is both expected and appropriate, and moving forward does not mean we pretend the feelings of fear do not exist - it means empowering...
I’ve said it before and I’ll say it again:
Sales is a fundamental part of running a successful business – no matter the business (read: if you are a business owner, you are in sales).
What makes someone great at sales?
There’s a common misconception that sales is a talent that you either have or you don’t - but in my experience, being great at sales has little to do with how charismatic you are, or how gifted or comfortable you are at engaging with strangers.
Being extroverted might mean you are naturally more drawn to sales, but it is not going to be what drives your success.
Sales is a set of skills and strategies that can be learned and developed over time.
“Thanks for your time, but I’ve found someone who can do it for less.”
Price-shoppers got you down?
There is nothing worse than spending hours and weeks investing in a relationship with your potential client or customer – knowing you have a superior product or service and are uniquely positioned to serve them best – only to have them take their business somewhere else simply because they feel they got a “better deal.”
Talking about money and pricing is already inherently anxiety-inducing – we often have no clue what we should be charging, and along with the topics of religion and politics, society has conditioned us to steer clear of the topic altogether.
Add to that the fear of...
No matter how creative, talented and driven you are as a business owner, chances are that someone – somewhere – is already doing what it is you are trying to do.
More often than not that person has a bigger marketing budget, a bigger network, a larger team for executing their strategies, and at least a few year’s head start on building their business.
How are you, as a small business or startup, ever supposed to compete?
In a crowded marketplace, it can often feel like your only chance at having the upper hand is to lower your prices.
Here’s the thing about consumers today – with the click of a button, anyone can quickly research the cheapest option without ever really understanding...
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
In last week’s video, I shared the 4 things you need to have in place before your start selling. Each item on the list gave you an actionable step to prepare your business so that you could begin selling with more confidence and ease.
So, tell me - how did you do with those action steps from last week?
If you’ve been avoiding your to-do list, you are not alone.
But here’s the thing, no amount of reading and planning is ever going to replace good old action-taking. If you want to see a shift in your business, you are going to need to put all that planning and research to honest use!
Today, I’m sharing the tools to help you get out of your own way and stop procrastinating so you can finally take real...
If you've been following along on the blog, you may have noticed a bit of a theme around sales planning in your business. In case you missed it, we covered:
While you may now have a better understanding of how having a solid sales plan can grow your business, actually getting started is a whole different story! So, if you’ve been taking lots of notes – but have yet to embrace proactive sales in your business – you are not alone.
There are 4 reasons people typically give as to why they haven’t started selling:
"I don’t know who to talk to."
"I don’t know what to...