Conversations, tools and strategies to multiply your sales
If you’ve been following along the past few weeks, the focus of our videos has been on how to create and use a sales plan to grow your business.
Still not sure a sales plan is right for you? Here are 6 things to consider before we dive in:
Do you have the bandwidth to serve more customers?
If you are overwhelmed, and struggling to serve even your current customers effectively, creating a plan to get more customers probably shouldn't be your key priority for 2020!
This doesn’t mean you don’t take action to grow your client base, but focusing on customer delivery and scalability (ie. hiring new team...
In a recent post, I answered the question: Does your business need a sales plan?
(The answer is a resounding YES, by the way - and here’s why.)
I highly encourage you to check it out if you haven’t already, as the points that I share in that video will provide some pretty important context for what I plan to dive into today!
It will also as give you some insight into how to best use your time and resources so you can avoid burnout along the way.
If you are struggling to know how to plan in your business (or you’re just plain sick of seeing your plans flop) it’s possible you are missing a few simple pieces to the puzzle.
Ready to set yourself up for success?
Tune into today’s...
Last week we began a conversation on addressing objections from your prospects. Before we jump into today’s discussion, I highly suggest you check out last week’s video where I explain the difference between questions and objections (and how to make sure you are addressing the right one in conversations with your prospects!)
So, now that you’ve determined it’s an objection - and not a question - how do you address it?
Notice I say address, and not overcome - I honestly don’t believe it is our place to overcome their objections. After all, objections play an important role in identifying those potential clients or customers who are not actually an ideal fit for you and what you offer.
You’ve heard the phrase ‘overcoming objections.’
When it comes to sales conversations, this is the number one place most businesses find themselves stuck. It would seem that learning to effectively overcome objections is the obvious answer, right?
Here’s the rub - I don’t believe in overcoming objections.
You will never me talk about this in my sales training, as I believe objections aren’t meant to be overcome or to be met with pushback from you as a business owner.
I hope to spend the next few weeks diving into this topic so you can find ways to address objections that are both impactful and rewarding for both you and your prospect.
Before we can have this conversation, there is an...
It’s safe to say that Marketing today is easier than ever before.
The internet has forever changed the way consumers find and interact with businesses. With a click of a button, you can literally reach thousands, if not millions of people - and many of these marketing platforms are 100% free to use.
So with all this high-tech, far-reaching, at-your-fingertips type of marketing, who needs sales, right?
If you’ve started a business in recent years, chances are you spend a lot of time, money, and effort on keeping up with online marketing strategies. From running Ad Campaigns and Facebook groups to creating endless content, and spending hours a day “engaging” on social media and wondering what the heck...
We talk a lot about intentionally growing your business over here on the blog, with a heavy focus on finding and winning the clients that you love to work with.
In case you missed it, check out:
When all is said and done, finding and winning your dream clients is really about engaging proactively in outbound sales.
If hearing the words ‘proactive’ and ‘sales’ in the same sentence causes you to sweat a little, you are not alone. Many people will choose to focus purely on marketing for...
Want to stop riding the revenue roller coaster each month and start to see some consistency in your businesses’ bottom line?
Consistent results call for consistent actions.
This is by no means another blog post informing you that you need to be constantly hustlin’ in order to succeed. Quite the opposite.
I want to encourage you to work smarter, not harder. So, today I’m sharing my favorite tools for streamlining your processes and keeping your projects on track, making it easier to be consistent in the day-to-day management of your business.
But first, a disclaimer: Project management is not my strong suit.
I am a big-picture gal who loves strategy, planning, and engaging in sales conversations, so I am more...
When it comes to sales, if you are putting yourself out there - and you're committed to growing your business and being successful - at some point you are going to hear a No…
Or at least something other than a resounding Yes!
But before you go and take things personally, consider what it is that you are asking of your prospect. Anytime you ask someone to buy something from you for the first time, you are essentially asking them to make some type of change in their life. Often times, this change alone is enough to create uncertainty, and it is in no way a reflection of you or your sales process.
It's no secret that the Maybe’s can feel like rejection, and it’s easy to let the fear of rejection keep you from...
Do you ever feel like you are moving backward in business?
Or that even if you do manage to get ahead, progress is quickly stalled out by the distractions of life and the demands of your schedule?
You work hard in your business, so it can be frustrating to feel like you are starting from square one with each new client or project you take on.
So what’s missing? Momentum!
Think of it like exercising...
Fitness and movement is something I hold quite dear to my heart, but lately, I feel as though I’ve lost a lot of that momentum around my own physical health.
It used to be that working out didn’t require a lot of effort or willpower on my part. It was just something that I did automatically - a...
Have you ever found yourself worrying about what to say to a client?
What if they ask me about XYZ?
What if I forget to mention ABC feature?
What if they have objections?
(And how do I even start this email!?)
Sales rarely fall within our comfort zone. It takes leadership (read: it’s uncomfortable) to initiate conversations and connect with people we might not know. The fear of getting it wrong can stop us from being proactive about sales altogether.
If this has been your struggle, I want to introduce you to one simple, yet powerful sales tool to help you dramatically increase your confidence in this area:
The sales script.
I know what you’re thinking...sales scripts are the tired,...