Conversations, tools and strategies to multiply your sales
People have so much on their minds, and it can feel a bit insensitive to be selling when there are “bigger things” going on in the world.
It’s up to you whether or not you decide to proactively engage in sales during this time, but if you’ve chosen not to sell, it may be worth asking yourself why you’ve come to this decision - and who that decision ultimately benefits. You don’t want your assumptions to be the reason you stopped serving.
If you do plan to continue selling, what will that look like? Will your offers and services remain the same? Do you need to revisit your payment structures or the way you follow up on the sales conversations you initiated before all this went down?
I’ve said it before and I’ll say it again:
Sales is a fundamental part of running a successful business – no matter the business (read: if you are a business owner, you are in sales).
What makes someone great at sales?
There’s a common misconception that sales is a talent that you either have or you don’t - but in my experience, being great at sales has little to do with how charismatic you are, or how gifted or comfortable you are at engaging with strangers.
Being extroverted might mean you are naturally more drawn to sales, but it is not going to be what drives your success.
Sales is a set of skills and strategies that can be learned and developed over time.
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
Reaching the end of the money before you reach the end of the month?
We’ve all been there. At some point, you are bound to face months where your expenses overshoot your revenue - and as a business owner, it falls on you to figure out how to turn things around.
The things that are going to set you up for success in the long-term are rarely accompanied by a sudden influx of cash, so you are going to need to figure out how to generate enough revenue to sustain you in the short-term.
Before you dive into this week’s video, I want to make one thing clear: The strategies I’m sharing today are meant to complement - not replace - your long term strategies.
These are intended to bring about fast wins to get you...
When it comes to sales, if you are putting yourself out there - and you're committed to growing your business and being successful - at some point you are going to hear a No…
Or at least something other than a resounding Yes!
But before you go and take things personally, consider what it is that you are asking of your prospect. Anytime you ask someone to buy something from you for the first time, you are essentially asking them to make some type of change in their life. Often times, this change alone is enough to create uncertainty, and it is in no way a reflection of you or your sales process.
It's no secret that the Maybe’s can feel like rejection, and it’s easy to let the fear of rejection keep you from...
When you first dreamed of starting your business, chances are you had a pretty clear picture in mind of how you wanted it to look.
You imagined your workspace, and the feeling people would get when they walked in the door and shook your hand.
You pictured the type of people you would serve with your business, and the pride you would feel as each customer left satisfied and ready to spread the word.
You envisioned what your bank account would look like as your books began to fill up and revenue increased.
But life has a funny way of changing even the best-laid business plains.
The struggles you come up against can quickly make you forget your ideals and start settling for whatever business comes your way.
I want to help you...
When it comes to your current sales strategy, which of the following do you think sounds most like you?
A) I am constantly in hustle-mode. I feel like my business is taking over my life, and I have little to show for it.
B) I don’t have endless hours to devote to sales or making fruitless cold calls, thank you very much.
C) Who needs sales? My business runs on referrals.
If you answered ‘A’, you are dangerously close to burning out.
If you answered ‘B’, you are certainly not alone! The fear of spending hours every day keeps many business owners from proactively engaging in this aspect of their business.
If you answered ‘C’, congratulations!
Referrals are something to...
So you’ve got this fabulous product or service that you just know is the solution to the problems your potential client or customer is currently facing.
You’ve been practicing your pitch, and putting in the research,
you know your offering inside and out.
After all, you can never be too prepared.
...or can you?
Don’t get me wrong! It’s important to be passionate about your product or service, and you definitely want to be well-versed in its benefits. But rattling off every single fact or feature can quickly lead your prospect to feel overwhelmed or worse yet, disinterested.
It just so happens that this is one of the most common issues that arise when working with my clients in their...
We need to talk.
If you’ve ever received a text with these 4 words, you will know the anxiety dread that ensues.
What have I done? Am I in trouble? (Are they breaking up with me?)
Immediately you enter panic mode. That fight or flight response within you is already busy putting up walls and your mind is rehearsing what you will say to defend yourself during the personal attack you’re envisioning.
But… how can you be so sure this person isn’t just reaching out to rave about the latest box office hit because you share their taste in movies?
To assume is human....
If you’ve been following along for a while now, you’ll know I tend to focus a lot on the topic of sales.
With content like How To Think Like a Sales Ace, Why you Should Never Be Closing, and my most recent video and post How To Make Cold Calling Easier and More Productive – it’s no secret that I just love this topic!
But you’ll also notice that not everyone shares this sentiment…
Due to the inauthentic, manipulative, and totally cringeworthy tactics often used by those we not so lovingly refer to Salespeople, I’m afraid most business owners want to steer clear of the subject altogether.
When avoiding sales – what do people tend to focus on instead?