Conversations, tools and strategies to multiply your sales
We need to talk.
If you’ve ever received a text with these 4 words, you will know the anxiety dread that ensues.
What have I done? Am I in trouble? (Are they breaking up with me?)
Immediately you enter panic mode. That fight or flight response within you is already busy putting up walls and your mind is rehearsing what you will say to defend yourself during the personal attack you’re envisioning.
But… how can you be so sure this person isn’t just reaching out to rave about the latest box office hit because you share their taste in movies?
To assume is human....
If you’ve been following along for a while now, you’ll know I tend to focus a lot on the topic of sales.
With content like How To Think Like a Sales Ace, Why you Should Never Be Closing, and my most recent video and post How To Make Cold Calling Easier and More Productive – it’s no secret that I just love this topic!
But you’ll also notice that not everyone shares this sentiment…
Due to the inauthentic, manipulative, and totally cringeworthy tactics often used by those we not so lovingly refer to Salespeople, I’m afraid most business owners want to steer clear of the subject altogether.
When avoiding sales – what do people tend to focus on instead?
Cold calls. No thanks, #amiright?
Chances are you can think of about 1,000,001 things you’d rather be doing.
And I don’t blame you! Like many other sales “tactics,” cold calling tends to get a pretty bad rap.
Much of what I do at Time To Profit is to lay bare the common fears, struggles and misconceptions surrounding sales – this week’s video and blog post are no exception! Once again, I’m here to set the record straight and to hopefully help you and your team see things from a slightly different perspective!
So let’s get to work identifying the myths we are busting in this weeks video:
MYTH #1: COLD CALLS ARE POINTLESS
Repeat after me: I am not a telemarketer. I am not a...
When sitting down to plan out your super productive workday, chances are you already have a few numbers in mind.
The number of calls you have to make.
The number of emails you have to send.
The number of cups of coffee you’re going to need to consume in order to get all of this done...
(But I call B.S.)
To me, these numbers are nothing but arbitrary activity quotas – obligations we set for ourselves in the hopes that busyness will somehow translate to business.
And I get it! In theory, this should work. The more I sew, the more I reap, right? Therefore, t number of sales calls made should be in direct proportion to the number of customers I win!
But sales math doesn’t...