Conversations, tools and strategies to multiply your sales
I'm no expert in operating a business during a global pandemic, but I do know that allowing fear and uncertainty to keep you from making decisions in your business will leave you steps behind the competition when business returns to some version of normal.
As a business owner lot of things are going to be out of your control in the coming weeks and months, but what are the things you do have control over and need to start intentionally acting on today?
Tune into today's video to learn to use this time and the decisions you make to continue to grow your business and to identify and act on the opportunities you might otherwise be missing.
Looking for more tips and resources for selling during this uncertain time?...
People have so much on their minds, and it can feel a bit insensitive to be selling when there are “bigger things” going on in the world.
It’s up to you whether or not you decide to proactively engage in sales during this time, but if you’ve chosen not to sell, it may be worth asking yourself why you’ve come to this decision - and who that decision ultimately benefits. You don’t want your assumptions to be the reason you stopped serving.
If you do plan to continue selling, what will that look like? Will your offers and services remain the same? Do you need to revisit your payment structures or the way you follow up on the sales conversations you initiated before all this went down?
No matter how creative, talented and driven you are as a business owner, chances are that someone – somewhere – is already doing what it is you are trying to do.
More often than not that person has a bigger marketing budget, a bigger network, a larger team for executing their strategies, and at least a few year’s head start on building their business.
How are you, as a small business or startup, ever supposed to compete?
In a crowded marketplace, it can often feel like your only chance at having the upper hand is to lower your prices.
Here’s the thing about consumers today – with the click of a button, anyone can quickly research the cheapest option without ever really understanding...
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
I recently read an article in which they stated ¾ of all entrepreneurial ventures end in failure.
(Wow, Christy. Super uplifting, right?)
But it's not exactly news, either. We’ve heard all heard similar stats around the percentage of businesses expected to flop in their first 3-5 years.
The article went on to say that the reason for failure across all industries is a lack of capital. And it makes sense - If you’re a startup and have yet to launch, you are in pre-revenue mode and lack of sales equals lack of capital.
But for your business to thrive once it's gone to market, you're going to need to find a way to quickly generate that revenue you lack!
I once heard a very seasoned startup...
It’s safe to say that Marketing today is easier than ever before.
The internet has forever changed the way consumers find and interact with businesses. With a click of a button, you can literally reach thousands, if not millions of people - and many of these marketing platforms are 100% free to use.
So with all this high-tech, far-reaching, at-your-fingertips type of marketing, who needs sales, right?
If you’ve started a business in recent years, chances are you spend a lot of time, money, and effort on keeping up with online marketing strategies. From running Ad Campaigns and Facebook groups to creating endless content, and spending hours a day “engaging” on social media and wondering what the heck...
If you’ve been following along for a while now, you’ll know I tend to focus a lot on the topic of sales.
With content like How To Think Like a Sales Ace, Why you Should Never Be Closing, and my most recent video and post How To Make Cold Calling Easier and More Productive – it’s no secret that I just love this topic!
But you’ll also notice that not everyone shares this sentiment…
Due to the inauthentic, manipulative, and totally cringeworthy tactics often used by those we not so lovingly refer to Salespeople, I’m afraid most business owners want to steer clear of the subject altogether.
When avoiding sales – what do people tend to focus on instead?