Conversations, tools and strategies to multiply your sales
This is by far the cringiest sales term.
Still, it’s the buzzword on every sales manager’s lips, and typically the main focus where sales training is concerned.
But what if I told you that the well-worn phrase “Always be closing,” is actually a myth, and that this constant closing mindset could actually be harming, rather than helping your business? What if I told you that the sale is actually won or lost long before the closing conversation ever takes place?
So, how do we go about winning that sale instead?
It’s all about the next small step. What is the next smallest possible step you could help your prospect to take, in order to move them strategically towards the ‘Yes’...