Conversations, tools and strategies to multiply your sales
Last week on the blog, we talked about finding your ideal client. If you did your homework, you now have a solid list of around 20 people that you believe to be the perfect fit for you and what you offer.
Now that you’ve done the work of hand-selecting who will go on your client roster, it’s time to hang out in your email inbox, and wait for them to drop you a note, right?
There’s just one problem...
Your ideal client is not thinking about you or your offering.
In a long list of things they have to concern themselves with that day, you are sure to come in last place (if you register at all).
So how can you begin to draw attention to your offering and bring it to the front of your ideal client’s...
When you first dreamed of starting your business, chances are you had a pretty clear picture in mind of how you wanted it to look.
You imagined your workspace, and the feeling people would get when they walked in the door and shook your hand.
You pictured the type of people you would serve with your business, and the pride you would feel as each customer left satisfied and ready to spread the word.
You envisioned what your bank account would look like as your books began to fill up and revenue increased.
But life has a funny way of changing even the best-laid business plains.
The struggles you come up against can quickly make you forget your ideals and start settling for whatever business comes your way.
I want to help you...
When it comes to your current sales strategy, which of the following do you think sounds most like you?
A) I am constantly in hustle-mode. I feel like my business is taking over my life, and I have little to show for it.
B) I don’t have endless hours to devote to sales or making fruitless cold calls, thank you very much.
C) Who needs sales? My business runs on referrals.
If you answered ‘A’, you are dangerously close to burning out.
If you answered ‘B’, you are certainly not alone! The fear of spending hours every day keeps many business owners from proactively engaging in this aspect of their business.
If you answered ‘C’, congratulations!
Referrals are something to...