Conversations, tools and strategies to multiply your sales
People have so much on their minds, and it can feel a bit insensitive to be selling when there are “bigger things” going on in the world.
It’s up to you whether or not you decide to proactively engage in sales during this time, but if you’ve chosen not to sell, it may be worth asking yourself why you’ve come to this decision - and who that decision ultimately benefits. You don’t want your assumptions to be the reason you stopped serving.
If you do plan to continue selling, what will that look like? Will your offers and services remain the same? Do you need to revisit your payment structures or the way you follow up on the sales conversations you initiated before all this went down?
In yesterday’s video, we talked about how to show up for yourself when times are crazy.
But how do you continue to show up for your clients?
Your customers and prospects are feeling just as uncertain as you are in these unprecedented times, and when you stop showing up, it’s more than just you that is affected.
Now is the time to ask yourself:
Tune into today's video to learn how you can show up bigger and better for your clients and prospects, and to continue to impact and serve them (and help carry your community through these crazy times).
“Thanks for your time, but I’ve found someone who can do it for less.”
Price-shoppers got you down?
There is nothing worse than spending hours and weeks investing in a relationship with your potential client or customer – knowing you have a superior product or service and are uniquely positioned to serve them best – only to have them take their business somewhere else simply because they feel they got a “better deal.”
Talking about money and pricing is already inherently anxiety-inducing – we often have no clue what we should be charging, and along with the topics of religion and politics, society has conditioned us to steer clear of the topic altogether.
Add to that the fear of...
No matter how creative, talented and driven you are as a business owner, chances are that someone – somewhere – is already doing what it is you are trying to do.
More often than not that person has a bigger marketing budget, a bigger network, a larger team for executing their strategies, and at least a few year’s head start on building their business.
How are you, as a small business or startup, ever supposed to compete?
In a crowded marketplace, it can often feel like your only chance at having the upper hand is to lower your prices.
Here’s the thing about consumers today – with the click of a button, anyone can quickly research the cheapest option without ever really understanding...
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
Want to stop riding the revenue roller coaster each month and start to see some consistency in your businesses’ bottom line?
Consistent results call for consistent actions.
This is by no means another blog post informing you that you need to be constantly hustlin’ in order to succeed. Quite the opposite.
I want to encourage you to work smarter, not harder. So, today I’m sharing my favorite tools for streamlining your processes and keeping your projects on track, making it easier to be consistent in the day-to-day management of your business.
But first, a disclaimer: Project management is not my strong suit.
I am a big-picture gal who loves strategy, planning, and engaging in sales conversations, so I am more...
Have you ever found yourself worrying about what to say to a client?
What if they ask me about XYZ?
What if I forget to mention ABC feature?
What if they have objections?
(And how do I even start this email!?)
Sales rarely fall within our comfort zone. It takes leadership (read: it’s uncomfortable) to initiate conversations and connect with people we might not know. The fear of getting it wrong can stop us from being proactive about sales altogether.
If this has been your struggle, I want to introduce you to one simple, yet powerful sales tool to help you dramatically increase your confidence in this area:
The sales script.
I know what you’re thinking...sales scripts are the tired,...
Have you ever been in a conversation where all the other person talked about was themselves?
How invested would you say you were in that conversation?
Chances are, the more they talked, the more easy it became to tune them out.
Now consider the last sales conversation you had. Who was the focus on? Your potential client/customer? Or you and your offering?
In sales, it is easy to jump into monologue mode, listing off every last fact and feature of your product or service in an effort to convince your prospective buyer of their need. But these one-sided sales conversations aren’t winning you clients!
So what’s the easiest way truly engage with your potential client or customer? Ask questions about them!
Last week on the blog, we talked about finding your ideal client. If you did your homework, you now have a solid list of around 20 people that you believe to be the perfect fit for you and what you offer.
Now that you’ve done the work of hand-selecting who will go on your client roster, it’s time to hang out in your email inbox, and wait for them to drop you a note, right?
There’s just one problem...
Your ideal client is not thinking about you or your offering.
In a long list of things they have to concern themselves with that day, you are sure to come in last place (if you register at all).
So how can you begin to draw attention to your offering and bring it to the front of your ideal client’s...
When you first dreamed of starting your business, chances are you had a pretty clear picture in mind of how you wanted it to look.
You imagined your workspace, and the feeling people would get when they walked in the door and shook your hand.
You pictured the type of people you would serve with your business, and the pride you would feel as each customer left satisfied and ready to spread the word.
You envisioned what your bank account would look like as your books began to fill up and revenue increased.
But life has a funny way of changing even the best-laid business plains.
The struggles you come up against can quickly make you forget your ideals and start settling for whatever business comes your way.
I want to help you...