If you’ve been following along for a while now, you’ll know I tend to focus a lot on the topic of sales.
With content like How To Think Like a Sales Ace, Why you Should Never Be Closing, and my most recent video and post How To Make Cold Calling Easier and More Productive – it’s no secret that I just love this topic!
But you’ll also notice that not everyone shares this sentiment…
Due to the inauthentic, manipulative, and totally cringeworthy tactics often used by those we not so lovingly refer to Salespeople, I’m afraid most business owners want to steer clear of the subject altogether.
When avoiding sales – what do people tend to focus on instead?
Websites, Social Media, Pinterest, Email Lists, Blogging, Podcasting, Business Cards and Bus Stop Benches (that’s still a thing, right?)...
The opportunities are truly endless, and getting your business name, product, or service in front of large groups of people feels easier and more accessible (read: DIY-friendly) than ever before. Not to mention a whole lot more fun!
So with all this access to modern marketing, who needs sales?
Sales. Shmales. Your work is great! It basically speaks for itself – so if you post about it, the people will come right?
Hear me when I say:
Lead generation does not equal clients.
(Or customers – for my products people.)
You still have to do the work. You still have to make the sale. (There’s that word again!)
Whether it goes down in-person, in your DM’s, or on your website, it’s still a conversation that’s going to happen.
And if you choke every time you mention your prices, or get nervous and quickly offer your prospect an easy out, before they’ve even heard your proposal…
...it’s likely you’re going to lose the reward of all your hard work and end up in a pile of lost leads.
But the bad news stops there! I’m here to tell you that sales can get easier! In fact, it’s the #1 Goal in marketing––to Make. Sales. Easier.
And it just so happens to be the topic of this week’s video!
So tune in to learn:
Pssst! Two more things before you go!