Cold calls. No thanks, #amiright?
Chances are you can think of about 1,000,001 things you’d rather be doing.
And I don’t blame you! Like many other sales “tactics,” cold calling tends to get a pretty bad rap.
Much of what I do at Time To Profit is to lay bare the common fears, struggles and misconceptions surrounding sales – this week’s video and blog post are no exception! Once again, I’m here to set the record straight and to hopefully help you and your team see things from a slightly different perspective!
So let’s get to work identifying the myths we are busting in this weeks video:
MYTH #1: COLD CALLS ARE POINTLESS
Repeat after me: I am not a telemarketer. I am not a telemarketer. I am not a telemarketer…
It can be hard to remember this when making cold calls, especially when the response you’ve come to expect sounds like any of the following:
Even if they don’t reject you outright, hearing “Can I take a message?” or the classic skate-around, “Send me some info and I’ll get back to you,” doesn’t exactly inspire hope, or do anything for your motivation.
(And if you caught last week’s video/blog post – you’ll understand just how important motivation is!)
MYTH #2: ALWAYS GIVE YOUR PROSPECT WHAT THEY WANT
The customer is always right...right? Not exactly.
While your prospect may indeed want a solution to their biggest pain points, there is something they want even more in this moment…
And that is for you to leave them the heck alone. (Their words, not mine.)
There’s a reason it’s called cold calling (and it’s not just because of the cold response you risk being met with).
Picture yourself in their shoes:
They’ve never even met you, yet suddenly you are calling them on their home phone during dinner-time. (Pro tip: don’t do that).
There has been no warm introduction, no handshake, no eye contact, and no opportunity for them to know, like, or trust you.
So how (on the phone, of all places) do you get to where a prospect is willing to hear what you – a total stranger – has to say?
**Spoiler Alert**: It’s all about forward progress (and a little something I like to call “micro-information”)
More on that in this weeks video along with:
Don't forget to grab your FREE copy of my guide: How to make cold calling easier and more productive!